Who We Are
We believe that everything starts with self-awareness. At WHY NOT Leadership, we know ourselves, our strengths, and how to leverage each other’s unique talents through this understanding. We practice what we preach—leading with clarity, purpose, and energy. When you operate from a place of self-awareness, you can create the same environment for your team, unlocking their full potential.
About Our Leader
Dan Dominguez
CEO, Founder
Contribute | Challenge | Make Sense
A passionate advocate for genuine connections and the power of WHY. He believes that we are all just one connection away from achieving our dreams. As the founder of WHY Not Leadership and the Lead Different podcast, Dan has dedicated his career to helping individuals and organizations unlock their full potential.
Dan has over 30 years of leadership experience, stemming from being an Army Airborne Ranger and Logistics Officer to extensive corporate leadership. Previously, as a national sales director for a global healthcare company, Dan successfully managed half-billion dollar sales quotas, demonstrating his expertise in strategic leadership and impactful sales management. As the Chief Growth Officer at WHY Institute, Dan guided the international growth of the WHY Discovery as the first step in self-awareness for coaches, consultants, and forward-thinking companies.
Dan’s approach to success is grounded in making a positive impact in the lives of others. By challenging the status quo, thinking outside the box, and bringing fresh ideas and perspectives to the table, he consistently delivers innovative solutions that make sense and help others move forward faster. Dan believes in doing things
differently to create leaders who lead teams that
are Engaged, Empowered, and Energized.
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Our Team
Nikki Ortiz
WHY: Make Sense
HOW: Mastery
WHAT: Contribute
Nikki is a natural born problem-solver who operates with a deep commitment to making sense of complex situations, mastering her craft in great detail, and contributing to the success of those around her.
She keeps WHY NOT Leadership operational while wearing many hats. From background operations to marketing to client service, Nikki is always ready to jump in at a moments notice; always with a smile on her face.
Nikki plays a critical role in ensuring the messaging and voice of WHY NOT Leadership remain aligned with its core values. Pushing back on anything that might confuse or disengage the Leaders we aim to serve, she focuses on ensuring that messaging is consistent, and purposeful, always reflecting the values of self-awareness, growth, and people-first leadership. She is the guardian of the voice that drives our impact.
Sunil Kumar
WHY: Right Way
HOW: Make Sense
WHAT: Simplify
With a methodical approach, Sunil ensures operations run smoothly by managing the Lead Different Podcast, overseeing social media, and staying on top of follow-ups.
His commitment to structure and clarity allows him to streamline processes and bring efficiency to every task, always ensuring that things are done the right way. Sunil’s passion for simplifying complexity helps keep the team focused and on track.
Brenda Fernandez
WHY: Trust
HOW: Mastery
WHAT: Contribute
Brenda plays a vital role in supporting the team by managing multiple tasks that keep WHY NOT Leadership moving forward. Her commitment to mastering new skills allows her to handle multiple tasks with precision.
Brenda plays a crucial role in shaping communication that reflects WHY NOT Leadership’s people-first mission with her innate ability to foster trusting connections. Brenda ensures that WHY NOT Leadership creates connection and inspiration, reinforcing the trust that WNL builds with its clients and community. Her ability to balance clarity with heart is integral to the impact of every message people receive from us.
How we work
We are a creative, energetic group
We believe that a dynamic and positive environment brings out the best in everyone, with Dan’s bold and infectious personality at the heart of the fun.
- We balance purpose with play, knowing that fun fuels creativity.
- Dan’s big ideas Energize the team to think bigger and imagine the possibilities of abundance.
- We prioritize life-work balance by staying in the 20% of high-impact activities that keep the team 'In the Zone' .
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We make moves with Word Vomit Sessions & CFDs
Collaborative creation is key, starting with unfiltered ideas and refining them through teamwork.
- Dan throws out bold ideas, and we work together to refine them; leveraging each team member’s natural strengths to stay Engaged with our mission.
- The team is Empowered to challenge each other’s ideas to spark better solutions.
- Our “Word Vomit Sessions” allow ideas to flow freely, and then we use clarity and structure to make sense of it all.
- We start with Crappy First Drafts and continuously optimize to create impactful results.
Ready to Optimize Your Team?
Do you have everyone on the bus and in the right seat? You get more out of the people you have when they spend the majority of their time in their Zone of Genius.